Partnerships

Brands we trust.Discounts for you.

Every company on this page earned a spot. Use our codes, get a discount on products and services we actually use, and help us keep building. No pay-to-play. No half-measures.

26 active partners Updated monthlyVetted by KJ

The Roster

Partners, sorted by what they do

24 partners
The rest of the roster

Men's Apparel

Nads

Organic cotton underwear built to keep your jewels away from chemicals. Small brand, real mission. Shop the drawer refresh.

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Skincare · Tallow

The Tallowed Truth

Another tallow brand worth your attention. Clean whip, minimal ingredients, works on faces that react to everything. Shop here.

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Lab Testing

Everlywell

At-home lab tests for hormones, thyroid, food sensitivity, and more. Private, fast, actually actionable. Order your test.

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Kitchen · Tools

Imarku

Kitchen knives that don't break the bank and hold an edge for years. Food prep stops feeling like a chore. Head to their shop.

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Marketplace

Amazon

Books, gear, pantry, everyday basics. When we point you at a mainstream pick we trust, this is where you'll usually buy it. Have a look at our shortlist.

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Skincare · Clean

Earth and Moon

Clean body and skincare that doesn't lie on the label. Good ingredients, honest pricing. Browse the line.

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Recovery · Grounding

Earthing

Grounding mats, sheets, and patches for better sleep and recovery. The research is real, the gear works. Shop the setup we recommend.

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Lab Testing · Longevity

Function Health

100+ biomarker panels twice a year with clinician sign-off. The deepest at-home testing we've found. Sign up with our code.

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Recovery · Grounding

GroundingWell

Another solid grounding brand we use ourselves. Sheets, mats, patches, all well-made. Shop and compare.

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Supplements · Bioavailable

MK Supplements

Michael Kummer's animal-based line, bioavailable, clean, dialed in for carnivore and primal eaters. Shop the stack.

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Cardiovascular · Supplements

Natural Heart Doctor

Root-cause heart care, not another statin conversation. Dr. Wolfson's team goes deep on cardiovascular wellness. Shop the protocols we back.

Shop Heart Doctor

Recovery · Sauna

Nordica Sauna

Traditional Finnish-style home saunas. Detox, recovery, longevity stacked into one habit. Browse the cabins we recommend.

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Diagnostics · Full-Body MRI

Prenuvo

Whole-body MRI that catches what routine bloodwork misses. A serious longevity spend worth doing once. Book a scan with $300 off.

Book a scan

Food · Pantry

Primal Kitchen

Pantry staples, keto, paleo, and gluten-free, that actually taste like food. Fills the mayo-and-ketchup gap cleanly. Shop the lineup.

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Outdoor · Sport

Ravin Crossbows

Hunting crossbows built for apex accuracy. If you're in the field, this is the brand you want. Head to their site.

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Home Gym · Equipment

RITFIT

Home gym equipment that punches above its price point. Racks, benches, attachments, all solid. Shop the pieces we use.

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Skincare · Tallow

Stone and Spear

Grass-fed tallow soap and skincare. Old-school, honest ingredients, skin that actually calms down. Shop the range.

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Water · Filtration

Water and Wellness

Water filtration for people who take hydration seriously. Whole-house, under-sink, countertop. Shop the setup we recommend.

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Water · Filtration

WaterH

Countertop and point-of-use water filters that actually remove the bad stuff. Easy install. Shop their filters.

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Supplements

Bulk Supplements

Raw supplement ingredients, zero fluff, tested purity. If you know what you want and don't want to pay for a fancy label, start here.

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Supplements

Designs for Health

Practitioner-grade supplements. Clean formulas, science-backed, no gimmicks. These are the ones I keep in rotation. Shop the lineup.

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Become a Partner

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If your product or service serves men who are building their health, reclaiming their energy, or sharpening their edge, we want to hear from you. Tell us what you've got.

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We read every application. If there's a fit, you'll hear back within 7 days.

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